Social Media in the eyes of luxury brands
Posted by Manuela Barreto @ October 1st, 2008 in Social Marketing
Everyday individuals go online for various reasons. Email, research, music/photos downloads, sharing, chatting, etc. One thing that’s true, social networks have become part of people’s lives.
There are numerous social networks out there that have successfully broken down barriers and are now connecting people everywhere. And it is due to this connectedness that brands today have come to realize the importance of having presence in the different web based networks.
And this is precisely the value of social networks, connecting people, creating networks and giving yourself or in this case, companies and brands ever more exposure.
For a few months now, 77Agency in collaboration with Attila & Co., a public relations and advertising agency dedicated to servicing the fashion and beauty markets, have been working together with worldly renowned luxury brands to successfully create and build communities on social media in order to give these brands more exposure to mainstream, mass-market social networks.
Here’s a piece written by a local journalist, Gianluca Lo Vetro for La Stampa’s monthly magazine, Specchio, on a story featuring Facebook and the social media revolution, who quotes both Marco Corsaro, 77’s MD and Andrea D’Amico, Attila’s Client Services Director.
Their primary goal is to bring like minded people who worship those particular brands to join their social network and begin an ultimately targeted ’social media marketing’ for each company. Whether it’s blogs, message boards, wikis or media sharing sites these are all settings that are continuously receiving all sorts of content and discussing a vast array of subjects which brands can most certainly be a part of.
Social media users can very well be considered -potential consumers- and these social networks allow for consumers to connect seamlessly with everyone around them, create user-generated content, interact and most importantly engage with brands.
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Comments
Nick Stamoulis
October 1st, 2008
Great article… very true! Social media is great for almost any brand – especially luxury brands. People love to see more about their favorite brands and if these brands are constantly in front of their targeted demographic, the likelihood for selling more is high.
m.barreto
October 2nd, 2008
Hi Nick,
thanks a lot!
Exactly, brands are waking up now..but I think that once people and companies begin to understand better and better the ways of new media, it becomes less intimidating and entices them to join in and experience the wonders it can do.
The Lovable Rogue
October 7th, 2008
Absolutely; connectivity is quickly becoming the currency for online brand equity. The benefit of the social media is that the connectivity afforded allows brands to really create a dialogue with the consumer. Gone are the days when consumers had no influence over the organisation; and those that continue to rely upon archaic means of conversing with the customer will find themselves losing ground to the companies that embrace the social media. The importance of the two-way dialogue should not be ignored.
J. Fishman
July 22nd, 2009
See Asmallworld.net, qubers.com, Elixio.net, decayenne.com…These sites seem to be attracting more and more brands for ultra targeted luxury advertising
m.barreto
July 23rd, 2009
Hi J. Fishman,
yes, exactly, I’m a member of asmallworld and I’ve come to appreciate the variety of top tier brands that are leveraging such network to gain exposure…MontBlanc, Veuve Clicquot, Omega, Cartier…this only proves that, social media, if applied well, will do the job for any type of brand, the difference is on its implementation and effectiveness of the strategy.