Should you improvise on Twitter?

Can you summarize a business strategy in 140 characters? Do business strategies always have to be long and complex?

Well, it seems to be the new way to pitch to consumers as well as doing digital PR. The micro-blogging site is becoming a reference not only for brands to reach its consumers, but also as a strategy within the workplace, to keep corporate objectives clear and simple.

As is the case of Lewis PR, a global public relations consultancy, which recently produced a spot about a group of executives who are holding a company meeting and whose main objective is to follow one single rule: to keep their phrases within the 140-character limit.

Of course most people in the meeting room, including the CEO, couldn’t possibly achieve this objective for more than they tried, until a more experienced member was able to teach them how to do it.

In its early days, Twitter was just known as a rudimentary social tool based on the concept of status updates. Today, it has turned into a new way of communicating and a valuable source of information.

The fact that Twitter helps synthesize ideas to provide for much simpler and precise communication is a great tool businesses should harness. In addition, businesses that are able to come up with strategies in a clear and simple statement of purpose can be more easily remembered by people.

Is it simple? No one said it would be, especially due to the fact that designing short and efficient strategies requires an incredible amount of effort and dedication, but all of it is worth it if the end result is a highly functioning and focused organization.

Watch Lewis PR spot:

This brings me back to the idea of the twitpitch when it was first introduced by Stowe Boyd.

This entry was posted on Monday, November 23rd, 2009 at 7:54 pm and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.