New Facebook feature made for brands: Facebook Fan Box
Posted by Manuela Barreto @ July 13th, 2009 in Social Marketing
Facebook’s new widget ‘Fan Box’ allows brands, products, celebrities to integrate their Facebook Pages into their website.
It’s a sort of Facebook away from Facebook tool that let’s anyone with a fan page publish more of their social content; status updates, video, photos of the fans, without the need to log in to the social site itself.
A great example is the Kings of Leon’s website, which if you take a look you will see that the Facebook Fan Box has been embeded on the left side of the page, which will allow for the band to keep their fans and visitors up-to-date with their most recent feeds and activities. At the same time, and as the name suggests, this box will enable anyone to become a ‘fan’, in this case of the Kings of Leon, straight from their property site.
To marketers, this is a great way to promote your brands and reach out to Facebook’s 200+ million user base. Now with both Facebook Connect and the Fan Boxes, it’s becoming easier for users and consumers to be in touch with their favorite brand, celebrity or musician and receive real-time updates and notifications without being connected to Facebook.
As the Bivings Report states, this is a great way for Facebook to remove that lock and move beyond the wall garden approach that dominated its early strategy.
This new Fan Box is yet another way for Facebook to open way for new and engaging promotional strategies that can prove to be very useful for marketers. Fan Boxes will not only help brands boost traffic into their websites, they’ll also allow for an easy way to attract non-fans to become fans, thus increasing their online exposure.
In addition, Facebook Pages will no longer have to be constrained within the borders of Facebook. Pages will now have double the exposure: on the website and on Facebook.
Other brands that have added the ‘Fan Box’ widget include: Lance Armstrong, ABCNews, Newsweek and Coca-Cola (page is currently under construction).
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Comments
Alberto Miotti
July 13th, 2009
And, another cool thing, from a traffic perspective fan boxes allow to recruit fans without making them leave the website: just 1 click (if already logged into Facebook), and the website visitor becomes a fan.
No interruptions on user’s visit or drop in pageviews/visit.
m.barreto
July 16th, 2009
Yeap, good point Alberto
thanks for highlighting that!
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