New Facebook Ads for Pages and Events
Posted by Manuela Barreto @ June 4th, 2009 in Social Marketing
Businesses can aim for social media paid advertising in order to gain a better presence within that particular social media network, outside of the business’s official website or channel. How about paid advertising in Facebook?
Let’s not get into the dwelling details of how to go about advertising on Facebook, for that I would recommend you turn to the ‘Suggested Best Practices for Advertising on Facebook’ guide.
In order to get started on Facebook, your business must first have a Facebook page. Once that is created, set-up and optimized, you must think about what you’d like to advertise before you pursue Facebook paid advertising. Do you want to promote your actual Facebook page to increase your fan base or do you want to promote a particular product/service/event from your website? There’s no rule that says you should only do one of the above, instead, you can try both modalities to see which leads to better results.
Just recently, Facebook rolled out customized ads for Pages and Events. Now businesses can promote Pages or Events on the righ-hand side of select profiles, as usual, with one additional feature of a ‘Become a Fan’ or ‘RSVP to this Event’ link within the ad.
Also, if a person who’s part of your network, RSVP’s to an event or becomes a fan, his/her information will appear on the Event/RSVP Ad of the company, thus creating a viral effect that will encourage others to do the same.
Facebook explained that this new feature is intended to engage users “the same way they interact with other content on Facebook without leaving the page they’re viewing.” If users click on the title or body of the ad, they will then be taking directly to a different Page to learn more about the company or about the event.
Today, Facebook is still ruling the social networking space, making it the top destination advertisers should go to for online advertising. The number of minutes spent on the site in Apr ‘09 increased 700%, that is, 13.9 billion minutes compared to 1.7 billion minutes in the previous year.
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