MySpace to add games in order to keep up with Facebook
Posted by Admin @ October 24th, 2007 in Social Marketing
MySpace plans to add ‘social’ games to their network, in order to keep visitors on their site, reports Clickz today. The games will be funded by advertisements and will focus on playing together with your friends via the MySpace network.
Online competitive skill games have gained in popularity immensely lately and at 77 we expect this to be a good move in order to (re)gain popularity. We suppose their aim is to come up with games that are more professional than Facebook’s Applications. This will cost a bit of cash, but increased popularity will also add advertisement revenue that is not directly linked to the games.
Game advertising is about to take a flight over the next five years, and we expect these types of social games to be leading in this field. The challenge will be to connect types of games with types of audiences, and social networks like MySpace – that have an array of personal information on all its users – will be first to make such connections.
MySpace seems to be working hard to regain ground on Facebook; recently we reported that they will introduce ad-sponsored video channels in – at least – the UK market. All in all, it seems MySpace is taking the professional road in content, where Facebook is now relying mostly on home-made applications.
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