MySpace platform for ad-supported free music
Posted by Admin @ November 23rd, 2007 in Social Marketing
Good old punk band Pennywise will offer their next album for free, if fans are willing to add a company to their friends list on MySpace, reports WebProNews. The company is called Textango and profiles itself as an indie music distributor that mostly deals with customers through their mobile phones.
At 77 we think of this as a good combination of product and advertiser, even to the extent that Textango’s increased recognition online might turn into a viral explosion through MySpace. Giving away content like an entire CD will certainly give you a lot of goodwill with the alternative kids – who are exactly the target group for Textango.
The popularity of MySpace is paying off combined with the focus on music that it has had for a long time now. We think social networks will play an even larger roll in the distribution of legal music in the future, especially when combined with social advertising as demonstrated in this case.
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