Lively, Google’s take on ‘Second Life’

It’s free. Easy to use. Adaptable in all browsers. Be who you want to be, how you want to be, where you want to be…Google’s new, 3D social reality, Lively has arrived, and it’s already sending Second Life down to the pit.

Google’s re-creation of a virtual reality immediately comes off as Second Life’s direct competitor and apart from the fact they’re well-established in the market, I would think Google’s Lively will now be leading the way with the new service.

On one hand, you can access the virtual world from any site on the Internet, hence you’re not tied to a specific Web address. Also, you can enable Lively into your own blog or you can add the gadget/widget Google has created on both Facebook and MySpace.

With Lively you can choose your friends, invite new friends to your virtual world, start off from scratch and make yourself look beautiful, or handsome or maybe not have any identity whatsoever and just be inhuman. You can play around with the backgroud setting, whether you want to live in the prehistoric era or want to be in the underwater world, it’s up to you.

You can show emotions, cry, yell at someone, do back-flips, flip the finger…not really, but it’d be cool, cause yelling sometimes just doesn’t do it for some of us out there ;-) .

And last but not least. Google does NOT allow advertising on Lively. This is like an emotional elevator; everything was nice & dandy up to here. Do you know how cool it would be, apart from interesting, to have placed advertising on Lively…?

This entry was posted on Wednesday, July 9th, 2008 at 5:05 pm and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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