LinkedIn Platform opens its doors to developers and new business
Posted by Manuela Barreto @ November 26th, 2009 in Social Marketing
After recently launching its integration with Twitter, LinkedIn has now joined the bandwagon of social platforms that have opened their doors for developers to tap into their interfaces for the creation of new applications.
LinkedIn, which claims about 50m users, clearly does not want to fall behind social media king, Facebook, and instead provide an open ecosystem to allow developers to access the platform and integrate it with their own applications.
TechCrunch explains that while LinkedIn is rolling out 11 different APIs, the same fall into three distinct categories described as the following:
1. Developers will be able to let users easily access their information, profiles, connections and messages via oAuth login.
2. Users will have the ability to make actionable decisions about information, but letting them message their LinkedIn contacts, post updates, accept contacts and more.
3. Developers will be able to embed LinkedIn search in other applications. The social network’s search engine was re-launched last year and has done over one billion queries in this year alone.
In addition, the company has launched a developer website that developers can sign up to and request a key to get access to the platform.
This move is definitely going to expand its presence across the web and generate its very own loyal community of supporters. So far, it has already tested the API with several developers and just like Twitter, MySpace and Facebook will also be integrating with LinkedIn in the near future.
Last 5 posts in Social Marketing
- Twitter's Red Carpet Era- the real and the fake users - March 11th, 2010
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- Online social network advertising spending up, up, up - February 18th, 2010
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