Increase brand visibility on Facebook and engage with fans and prospects

If Facebook were a nation, it would be the world’s most populous after China and India, was the phrase used in The Economist on a recent article dubbed A World of Connections.

Average posts per user on the site exceed the 55 million mark and more than 3.5 billion pieces of content are shared every week. The social media giant has also expanded way beyond its American roots: today some 70% of its audience is outside the United States, the article stated.

That being said, our recommendation is that every business- small, medium or large- product or service should have a compelling Facebook profile that helps to drive awareness, increase visibility, and boost fan engagement.

What should you try to achieve from your Facebook profile? Engagement for one, followed by interaction.

In order to engage fans and non, you need substantial and relevant content that they can find interesting. It’s not necessary to post a trizillion articles a day, depending on your fan base, you should begin with a few and then work your way up as you begin growing your audience.

In addition, posts can be anything, from ideas and videos, to articles, research and latest industry news. One thing that you must keep present, you must be relevant, stick to your topic of expertise. You may include links to other articles or bloggers, post photos and if possible, tag the people in them, set up an events calendar and so on.

If you are able to achieve enough fan engagement- bear in mind it will not happen automatically, it’s something you or your social specialist must work on and dedicate loads of time to on a daily basis- then you’ll be a small step away from increasing interaction between fans and your brand or product.

Also, if you haven’t already, link your Twitter account to your Facebook profile so that you can share content, photos, videos, news, and increase your fan base/follower base.

Try to discover what sparks the most interest out of your fans by testing out different types of content, ask open-ended questions, set up polls, etc. Start testing and observe the kind of results you obtain. Respond promptly, if possible, to comments or questions. And most importantly, give your brand a true character, avoid being impersonal and instead try putting yourself in your fan’s shoes and seeing things from their perspective.

Go ahead, tell us about your brand’s Facebook experience. What has worked or hasn’t quite worked for you yet?

This entry was posted on Friday, January 29th, 2010 at 7:59 pm and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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