Facebook Flyers said to be greatest threat for Google, Microsoft, Yahoo!

The recent changes that Facebook made to its advertising system might have propelled the social network into being the most dangerous threat to Google and other search advertising providers. As Valleywag points out, Facebook recently added an analysis tool to its Flyer system, which allows advertisers to track the results their Facebook advertisements yield.

At 77 we must agree. No ifs or buts; excellent observation by Owen Thomas. We’ve noted before that Facebook had many things going for them in advertising when compared to Google, and their Flyer system will soon offer more possibilities than any of the search engines do when it comes to targeting.

Even though the targeting system depends on Facebook users providing their personal information and not everyone is always willing to do so – about one third of the Dutch Facebook users seem to be neither male nor female, for example – it will eventually always deliver more details about the ‘targets’ than Google will. Even though it has been ridiculed often in the short time of its existence – by aforementioned Valleywag, for example – we expect Facebook advertising to grow quickly over the coming months. We can’t wait for the results to come in…

Update: Advertising Age reports that Facebook has sent various invitations to New York advertising agencies, for a talk about new ways of advertising. No doubt that the above will be the main subject of this chat.

This entry was posted on Tuesday, October 23rd, 2007 at 2:49 pm and is filed under Social Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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