Dimensione Danza: Building a brand through social media
Posted by Manuela Barreto @ April 22nd, 2009 in Social Marketing
As firms are seeking for new, cheap and efficient ways to market and promote their products online, social media, despite its self-explanatory name, is no longer considered recreational. It’s become an essential online marketing instrument for advertisers and marketers.
Dimensione Danza a company founded on its passion for dance and inspired professional dancers for over 20 years, has signed an agreement with 77Agency to expand their horizons in finding new segments and tools to promote its brand online.
77 is supporting Dimensione Danza in the development of a SEO strategy for its website together with the implementation of a Social Media campaign which aims towards creating awareness and generating more traffic to the property site. Part of the initial process was to identify the most important channels for the brand to have presence in, as to exponentially increase its visibility.
Having a presence in social media, particularly Facebook, has become an essential aspect of online marketing thanks to its 200+ million users. This is why Dimensione Danza has created its own Fan Page which has attracted a total of 6,000 fans or better yet, has increased +600% in the past month. Equally so, the Page generates 200 new fans on a daily basis with whom the brand continuously establishes a relationship, provides updates on its latest activities, fashions shows, photos and videos.
77 has also collaborated with the Italian dance and leisurewear brand in the study and launch of a teaser campaign featuring a series of testimonials that today has generated 35,000,000 impressions and 26,000 pageviews of the Fan Page.
In addition, the brand has also turned to YouTube for the creation of its own personalized channel showcasing videos from the latest and most recent collections which can also be viewed in the Facebook profile.
Since the brand began embracing social media as part of its marketing strategy, Facebook has shown to be the third largest source of traffic to its website followed by Google, and it is thanks to this ’social’ approach that Dimensione Danza’s unique visitors have increased at 250%.
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Comments
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May 11th, 2009
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