Aung San Suu Kyi Free Now Facebook Campaign
Posted by Manuela Barreto @ November 25th, 2009 in Social Marketing
Aung San Suu Kyi Free Now is the campaign produced by Lancia, automobile manufacturer, in dedication to the Burmese leader and 1991 Nobel Peace Prize Laureate who is still imprisoned in her own country.
This initiative has been inspired by the common sentiment of supporting freedom and peace around the world. Car manufacturer Lancia feels quite strongly about the fact that today, there are still many walls and barriers to be broken down and has chosen social media platform Facebook to transmit this common sentiment to people across the planet.
This is clear proof that Internet represents the greatest communication platform existent today and has enough power to even reshape the world. Internet is becoming more and more obiquitous, this making way for a more open society that connects people, ideas, places and information in one very same universe- the Web.
We’ve witnessed it with Obama’s oustanding new media campaign which attracted 5 million fans on social media and the heavy use of social networks during the Iranian elections.
These are just some of the many articles, stories and videos that have spread virally throughout the internet and garnered a lot of attention. There were no rules, no mediators, just real information from real people.
Internet is engaging, collaborative, informative, resourceful, entertaining and people as well as businesses, brands, schools, communities can greatly benefit from it. The ‘Your Face For Freedom’ campaign, will be a way to show the face of everyone who meets on the Facebook media platform on 10 December 2009.
On that day, Facebook users will be asked to change their Facebook profile photo with the ‘Aung San Suu Kyi Free Now’ one in support of the campaign to free the Burma Nobel Peace Laureate.
Show your support and share with your friends!
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Comments
p.jackson
November 26th, 2009
Its nice to see an online campaign for Aung San Suu Kyi, but the fact it’s sponsored by a car manufacturer leaves a bit of a bitter taste in the mouth…as it may appear to some as being a some what callous viral campaign or link building activity, or maybe I’m just being cynical.