Ask a marketing Ninja: how to go viral without having excellent content
Posted by Admin @ November 27th, 2007 in Social Marketing
You don’t always need to produce brilliant content to be picked up by the masses. It turns out that there is a method to commence madness on YouTube, and professional organizations often help a great deal in getting videos to go ‘viral’. TechCrunch published a great guest article last week, where one of these professionals lets us in on the secrets of making videos explode over the Internet.
Some of the methods that are involved sound rather unethical, and include having a conversation with oneself. These people start a discussion on an online video network among themselves and pretend having a heated argument to boost views and to provoke other’s reactions.
The article shows well how the majority of people can be fooled and manipulated into believing a video is really popular, while it has no reason to be ‘viral’ in the first place. We think this article is extremely interesting but do not expect – or hope – that these methods will keep working forever. People have seen the Internet evolve from a place where everyone could speak freely and was therefore honest and straightforward, into a place where marketing has affected a lot of this ‘free speech’. We think that content control on forums and dedicated websites will become higher and the distinction between content and marketing clearer. Online search engines (the good ones) are already quite far in making this distinction.
Apart from all this, aforementioned article gives some great other pointers as to what to do with marketing videos to make them get in sight of the public. For example, making video ‘groups’ with the same tags to guarantee links between them, or optimizing the thumbnails – surprise: nudity works! – are useful and insightful tips for the online advertiser who would like to see his videos go viral. Without having to call himself names.
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It worked for me in Swedish for a Swedish web site today so I think it already...