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- Category: 77News
- 77Academy 'hands-on' experience for our students
- 77Academy debuts in Il Sole 24 Ore
- 77Academy Launch
- 77Academy on DailyNet
- 77Academy on LaStampa.it
- 77Academy on trovolavoro.it
- 77Academy on UK's BrandRepublic & MediaWeek
- 77Lab iPhone webclip now available!
- La Repubblica's 'Affari&Finanza' talks about 77Academy's contribution to online advertising
- NetForum discusses 77Academy's creative background
- Category: Cool Stuff
- Category: Display Advertising
- Gamers not hostile towards computer game featuring ads
- Google Brand Advertising
- Google shows Bourne Ultimatum image advertisement in search page; own interest in mind
- Marketing introduced on free Blog services
- Microsoft starts contextual advertising
- Pinpointing target audiences through 3D billboards
- Tremor Media introduces Acudeo, its new Video Monetization Platform
- Category: e-Commerce
- Category: Google Applications
- Are you getting the picture? Google "visualizes" user's needs
- Google acquires Zenter, adds presentations to Google docs and spreadsheets
- Google App Engine
- Google Documents are going offline
- Google Enterprise...your very own Google in a Box
- Google Health, Google Walking Directions; privacy issues in the air?
- Locals contribute to Google Map Maker
- Time equals money
- Category: Intelligence
- Category: Marketing Analysis
- Alexa spreads its wings and improves its Ranking System
- China leads the Internet market, even if controversially
- comScore claims Google at #1, Yahoo falls slightly behind
- Consumer response to ads, which segment has more of an impact
- Google is still the 'Man-on-Top' despite economic plunge
- Google leads the search engine industry holding 80% of the European market share
- How iPhone could boost the mobile advertising market
- Is Microsoft-Yahoo's affair about everything but SEM?
- Online advertising investments keep on growing
- Smells fishy at eBay- fake goods online?
- Social Networks revolutionizing the world, Facebook leads the way
- Two thumbs up for Google, none for Microsoft
- When Microsoft's push against Yahoo! comes to shove
- Yahoo’s Back: increasing profits and fighting the big boys
- Category: Media News
- Al Gore’s Current TV;Viewer Created Content, soon to conquer Italy
- AOL and Mr. Penguin teach users about target advertising
- AOL opens its doors launching specialized Web sites
- Are users opting-out of Yahoo's personalized advertising?
- Attention designers and SEM marketers, Barack Obama wants YOU!
- Earth to Virgle...Google and Virgin to colonize Mars
- Google Chrome, Google's very own browser to compete with Firefox and Internet Explorer
- Google cooking up its VisualRank
- Google Earth, Google Maps, Google Sky…Google Ocean- on its way
- Google promotes space race 'Google Lunar X Prize'
- Google released the Insight tool for YouTube
- Google still believes in traditional advertising
- Google to overtake Digg for 200 million
- Ingrid Betancourt freed from the FARC; YouTube shows us all
- Is 'piggybacking' jeopardizing your brand?
- Matt Mullenweg leads 1st European WordCamp in Milan
- Matt Mullenweg; WordPress continued...
- Mickey Mouse or Mickey Chavez? A peek into media terrorism.
- Microhoo is a thing of the past. Hello Google!
- Microsoft Photosynth cool for PCs not for Macs
- Microsoft's Steve Ballmer on the evolution of the Web
- See no evil, Hear no evil, Speak no evil; Journalists struggle during the Beijing Olympics
- Stolen data stored on Google searches
- The Ooyala Video Experience- Coming Soon to a computer near you!
- Walmart, Havas Digital, now CBS...Yahoo! is on a role
- Yahoo! introduces AMP!, its new online Advertising Management Platform
- Category: Mobile Marketing
- AdSense for mobile in beta testing
- Are you a Brit or a Yank? Mobile tendencies between the two
- Baresite.com provides mobile sites for the masses
- Big growth predicted in mobile video, mobile TV
- Campaign combines mobile video and viral: Coca Cola 'extremely happy'
- Everything But Advertising Forum Milan
- Everything must go… mobile
- Ford and Volvo satisfied with mobile advertising
- Google 411 mobile search out of beta
- Google introduces AdSense for mobile
- Google, the big cheese in the mobile search market
- Google’s Android has got Microsoft Paranoid
- Hunt for Mobile Ad firms: Microsoft buys ScreenTonic, AOL buys Third Screen
- iFon, iPhon, iFone...iPhone; Vodafone.it gets it right
- Interview: Jigal Schrijver of HotSMS Netherlands
- iPhone iPhone iPhone: not the revolution
- iPhone- making the headlines, again, but not for a good cause
- Measuring results might be the last hurdle for mobile advertising
- Microsoft Bird’s Eye 3D, astounding marketing opportunity, wipes floor with Google Earth
- Microsoft strikes deal with Nokia as mobile search surges
- Mobile Advertising boosts Mobile Internet
- Mobile advertising research: UK ahead of US, but not mainstream yet
- Mobile devices more often used for social networks
- Mobile Search Marketing; wait for current search engines to improve
- Mobile video advertisement firms taking shape
- New SMS platform launched in Singapore, not all it's worked up to be
- Nokia to offer mobile Maps and proximity marketing
- Response to mobile ads jumps when combined with free content
- Shop at Amazon through text messages
- Short Superman series created solely for Mobile Video
- Simplicity key to success in mobile advertising? Dating site Crush of Flush growing spectacularly
- Skype mobile: network 3 caves in to be first in free mobile calls
- UBIK.com makes your website mobile friendly
- Understanding the User – Buongiorno releases mobile browsing research results 'Cell Surfing 2008'
- User friendly mobile marketing will deliver
- Vodafone and MySpace launch online music platform 'Vodafone Music Reporter'
- Vodafone Holland sells cheap ad-funded phone plans
- Vodafone to push flat fees in Europe: mobile advertising about to boom
- Windows Mobile Live Search tests speech recognition
- Category: New Media Tips
- Category: Other Marketing
- 77Lab editorial team away on early Christmas break
- 77Lab moving to WordPress
- And... We're Back! News Recap
- Confirmed: MySpace To Acquire Photobucket For $250 Million
- Disney’s Virtual World Toontown becomes ad-funded
- Email marketing lacks good landing pages: less effective
- Extra! Extra! Google Print Ads come to UK. But how to measure our precious results?
- FIAT EcoDrive powered by Microsoft
- Finally: the map of the Internet!
- Gmail into another user generated advertising campaign
- Google buys protection software company GreenBorder
- Google introduces AdSense for video games
- Google Presently, works pleasantly
- Google Website Optimizer explanation
- IBM report on advertising future
- Internet did not kill the radio star
- Internet radio combined with traditional radio very effective
- Lost 77
- Marketers of technology brands in UK miss out on women
- Microsoft moving into video game advertising
- Music sites protest: industry tries to prevent ad-funded free content
- Nike+SportBand; a chip in your running shoes?
- Numbers on combined TV and Internet usage soon available
- Privacy Report: Major Internet players gathering private information
- Ralph Treeborn gives 77Lab five stars! - online self reviewing soon forbidden
- The only article you will ever find here about Second Life
- United Kingdom much more connected, but marketing should still be spread
- Video chat service startup Tokbox: where’s the value?
- Video game advertising about to grow, fast
- Video gamers valuable for marketing
- Category: People We Know
- Andersen Kyrre, Internet Marketing Manager citibank Norway
- Casalini, Andrea, CEO @ Buongiorno!
- Costenaro Daniele, Internet Manager rcs digital
- Di Persio, Stefano, Amministratore Unico (CEO) @ Medita
- Diakovski Assen, Marketing Director Buongiorno Italy
- Francesco Gaziano, General Director RCS DB Games
- Galecki Irek, Head of SEM and SEO cashcade.com
- Liverani Angelo, Agency Team Google Italy
- Martines Luca, Internet Manager yoox.com
- Matias Alpert, Corporate Development Director HAVAS Digital
- Negus Ray, Commercial Director advfn.com
- Passarella Sara, Director Southern Europe, Walt Disney Internet Group
- Rice Stuart, Head of Marketing cityindex.co.uk
- Tedeschi Vincenzo, Marketing Director iwbank.it
- Category: Search Engine Marketing
- 77 at Search Engine Strategies Milan 2007: Presentations
- 77 in Google Agency Newsletter
- 77Lab SEM SEO New Media Event list
- Annual research into Internet usage: strong increase video and social sites
- Ask.com advertises on Google
- Ask.com: new interface, new chances
- Company lets you vote for the ads you want
- Comparative advertising will be boosted by the Internet
- Cuil, cooler than Google?
- Different search engines give different results
- Economic recession: no thanks
- Eday conference Amsterdam: video
- European online advertising to double over next five years
- European Union privacy lobby now also to investigate Google's rivals
- Google a.k.a CIA? Is Google working hand-in-hand with secret agencies?
- Google AdSense, Google's ads publishing revolution
- Google AdWords used by Hackers
- Google Analytics upgraded
- Google and eBay collide
- Google announces Pay Per Action beta in Europe
- Google being sued by government Australia
- Google Coupons: good marketing but little used
- Google expanding Map function: New York subway mapped and marketed
- Google Flight tracking: Simple service with big marketing potential
- Google gives users control over search results
- Google goes offline
- Google goes to Hollywood with Family Guy creator
- Google introduces Image News
- Google introduces Impression Share metrics: how often and why your ads are not shown
- Google introduces landing page loading time as a Quality Score factor for AdWords
- Google introduces user-generated Mapplets to MyMaps, enhances marketing vehicle of future
- Google is changing its UK AdWords trademark policy
- Google Knol, information database to compete with Wikipedia: targeted advertising, anyone?
- Google Maps adds cool destination tools
- Google Printed Ads now in AdWords
- Google reaches further into voice based services, seeks to extend collaborative services
- Google Reader gets social, gets interesting for marketing
- Google search gets "double" with search-in-search box
- Google Street View and Google Mapplets
- Google Talk translates! Or 'Google Talk ?????????'
- Google Translate
- Google Universal Search: marketer's view
- Google's new display URL policy is also about brand awareness.
- Google's proposed privacy protection 'not enough'
- iGoogle possibly too lax in preserving privacy
- Important SEO tool tested: Image Search delivers on Google and Ask
- Kings will be Kings- Google keeps expanding
- Map of Google functions
- New Google Advertisement placement reports: great tool for advertisers
- New Google tools for marketers
- New useful feature for your business: Embed Google Maps
- Panama expands features
- Search Engine Innovation
- Search Engine Marketing: content network is growing faster
- Search engine stats continue to show Google raising to new heights
- Search Results Safer
- Snapshots Yahoo Mindset
- Sponsored search results and natural search results are good for you!
- Street View cars: Google tangles with privacy in quest for user relevance, again
- Targeting is good, but do not take it too far
- Thanks to Missingmoney.com, you will no longer be broke...including bloggers.
- The Greener the Better: how 'green messaging' has revolutionized Internet
- UK Internet users most valuable to web advertisers
- US Report: Search advertising to lose ground to rich media
- Users and advertisers skeptical about Google's URL policy
- Yahoo introduces SmartAds, advertising becomes more targeted
- Yahoo Mindset Beta
- Yahoo now allows domain blocking, too
- Zeitgeist 2007: The ten phrases that you must know by now
- Category: Search Engine Optimization
- Aaron Wall’s SEO Book
- Below the enemy lines
- Google Keyword Tool
- Google Suggest; fast searches, more efficiency
- Google Trends for Websites, now available
- Overture Keyword Selector Tool
- SearchRank
- SEO methods: Produce and distribute
- Small Business Issue: can you afford professional SEO?
- The 77 SEM, SEO, or other New Media (breathe) Tip of the Week!
- Universal Search leading to Universal SEO?
- Category: Social Marketing
- ‘Conversational Advertising’, main marketing tool within five years?
- 10+ OpenSocial Videos and Tutorials for social networks
- Advertising war on Facebook
- Aggressive social marketing: buying friends on social networks
- Ask a marketing Ninja: how to go viral without having excellent content
- Blogs more trusted than newspapers among Italians
- Book publishers into social network advertising
- Both Google and Yahoo are working on their own social networks
- Cartier uses the power of MySpace to appeal to new audiences
- Euro 2008: predictions on social media
- Express yourself! wefeelfine.org, the online interface of human feelings
- Face of T-Mobile attracts 150.000 involved followers on her Hyves page
- Facebook also big on search
- Facebook applications a potential gold mine for marketers
- Facebook Flyers said to be greatest threat for Google, Microsoft, Yahoo!
- Facebook just became more attractive for application marketing: Bebo joins platform (Open Social development going slow)
- Facebook now offers advertising on keywords
- Facebook opens doors to private developers and marketers alike
- Facebook to deliver personalized ads, wants to predict future
- Facebook to release users' profiles on search engines
- Facebook tweaks user profiles and refuses to stay behind MySpace
- Facebook week: Microsoft buys part of Facebook and Ad deal (in secret investing round)
- Facebook's attempt to socially overtake the Chinese market
- Facebook, Linkedin, ASmallWorld: likes and dislikes
- Facebook: The Movie. Too soon?
- Facebook: the new CBS?
- Football 2.0
- Google Health vs. Microsoft HealthVault
- Google's Friend Connect ; 'the' social networking friend finder
- Google's OpenSocial to leverage open widget development and advertising
- Heinz attempts to involve customers with DIY commercial
- Hyves: The Dutch sensation opens up
- Last.fm bought by CBS
- LinkedIn; the ugly duckling amongst social networks
- List of social media sites, we miss dodgeball.com
- Lively, Google's take on 'Second Life'
- Marketers advertise on social networking sites but users are hardly interested
- Microsoft's "i'm" campaign supported by paid evangelists
- Music producers hope to put social networks to work
- MySpace platform for ad-supported free music
- MySpace to add games in order to keep up with Facebook
- One in four business leaders with less social marketing knowledge than their customers
- Online shoppers mostly rely on peer reviews
- Ralph Treeborn says Word of Mouth advertising will be huge!
- Report: marketers go for video in viral marketing
- Review Marketing: how to use the Internet's social structure to emphasize your products' strong points
- SEO insight: Read/Write Web says paid-for blog comments not a good idea
- Social Advertising going too far?
- Social Marketing gone wrong, the Wal-Mart case
- Social Networks at war on YouTube
- Teenagers all over Internet but hard to advertise to
- Viral advertising best practice: The Fall Out Boy Honda Civic tour
- Viral marketing more popular than TV advertising
- Widgets are the marketing vehicle of the kids of today
- Yahoo into Social Advertising Research
- Yahoo into Social Network Ad Sales
- Yahoo! matching up to Facebook and MySpace
- Category: Video Advertising
- 'Three years to targeted TV ads' predicted, we ask: will TV still exist by then?
- Adjustables now really broadcasting commercials in content
- Audience prefers news as video content, wishes for short ads
- Automated sound and image recognition: marketing opportunity
- Baidu introduces video ads on content network
- Bebo opens video channels and shows… mostly trailers
- Book publisher uses video for promotion
- Broadband Enterprises Launches Contextual Video Ad Network, auto-scans content of videos
- CNN signs agreement with Google for ads
- Content of YouTube videos soon verified: marketers can target audiences
- Crucial metrics being introduced for measuring marketing results of video ads
- Flash streaming available on TV
- Gatorade, Absolut, Levi's; popular viral videos circulating the Web
- Google AdWords is rolling out video ads in search results sponsored links
- Google and Nielsen team up for TV ratings
- Google introduces AdCreation Marketplace
- Google introduces video advertising in UK, Ireland and Canada
- Google introduces Video Sitemaps, useful for SEO
- Google started in-stream video advertising
- Growth in popularity of online video predicted: video advertising will follow
- How YouTube will make money with (off?) their publishers
- Huge growth in online video advertising
- Hulu.com online video launches, leaves criticasters speechless
- Internet and TV overlap each other more every day
- Internet TV embedded in TV set?
- Joost gets hold of Hollywood company. Internet TV looking for more content
- Joost signs distribution agreement with Warner Bros., reveal advertiser list
- Live Streaming Video: What is the reach of this new tool?
- Media merge, but audience fragments
- MSN Video Renews Site
- MySpace offers video, must keep up with Facebook and Youtube
- MySpace: now with YouTube lay-out!
- Online Video Advertising; virally displaying your brand on the Web
- Online video considered very valuable for marketing, video search still difficult
- Online Video: Audience numbers outweigh ad spend by far
- Radiohead and Google, together for open source video 'House of Cards'
- Simple video advertising, new possibility for marketers
- TechCrunch’s Video Poll: Text Ads alongside videos the way to go?!
- Television and online merge: Rumours of TV enhanced with online ads
- TV Channels struggle to keep attention of viewers, solution is online
- Veoh grows to become major online video player
- Video Ads Spotted on YouTube
- Video ads spotted on YouTube – they appear unasked for and unlinked
- Video Advertising for free: RealPeopleRealStuff launches
- Video content analysis: an update
- Viral video advertising: target young adults for results
- Weezer features YouTube celebs on 'Pork and Beans'
- Yahoo's Widget Channel to Fill the TV Void
- Yes We Can: a great example of new media video and viral advertising
- YouTube audience willing to watch advertisements for free content
- YouTube News: testing block of copyrighted material
- YouTube reaches out to political enthusiasts
- YouTube running separate video advertisements
- YouTube strikes deal with music publisher EMI Group
- YouTube Video Annotations; increasing interactivity for users
- YouTube Viral Advertising: Harder, Better, Faster, Stronger
- Category: Viral Marketing
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