Keep SEO in mind when doing Content Marketing
Posted by Manuela Barreto @ February 2nd, 2010 in Search Engine Optimization
Creating SEO-friendly content can be a daunting task, but it’s the only way to make your website popular. Search engines rank your websites according to the quality of your content, therefore, it’s important to be relevant.
It works the same way for content marketing – the creation or sharing of content for the purpose of engaging current and potential consumer bases.
If your website has a decent SEO, not only will search engines love it, but they will give it a higher ranking compared to non-optimized pages. What we try to tell marketers is to keep in mind SEO and content work hand in hand.
With the current social media explotion, it might be the case that some of you may be forgetting the importance of good content. In a social media strategy, good content means content that is engaging, easy to read/digest and incites people to leave comments and share it with friends and colleagues. Add to that rich keywords and phrases that appear naturally within the text and your content will be taking you places you’ve never been before.
Experts talk about a certain density for keywords in order to improve search engine rankings- that is- an average of 3 to 7 keywords for every 100 words. We advise you use Google’s Keyword Tool to help you choose the most relevant words for your website with the highest amount of monthly searches and the lowest amount of competitors.
Here are some of the factors we recommend you keep track of while developing content for your website:
* make it engaging
* frequency of updates on your website
* placing your target key words in positions of prominence
* using your target words in everything that you do that is related to your site
* keywords in meta tags and descriptions
* relevancy and quality of your content
The more relevant and valuable your content is, the easier it will be for those interested in your product or services to find you on the web.
Last 5 posts in Search Engine Optimization
- Get found online! - September 14th, 2009
- Google's got a secret - August 20th, 2009
- Information Architecture and Search Engine Optimization - August 6th, 2009
- Google PageRank: Brands surviving the Web - July 15th, 2009
- Google Squared, Rich Snippets, Search Options; Google's new search tools are here to help you - May 14th, 2009
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