77 SEO Tips for Universal Search
Posted by Daniel Peiser @ March 6th, 2009 in Search Engine Optimization
Universal Search is Google’s recipe for mixing different user intents in a Blended SERP.
Whether to face it as a challenge or an opportunity is up to your smooth SEO techniques!
You’ve already optimized your existing site content, you’ve learnt to use smart keyword-dense file names for your images and tagged videos of your products and services on YouTube and MySpace… however, it’s not enough: there’s more to Universal SEO than just this.
Search engines are using data collection to offer a better targeted variety of results: image and video thumbnails, news, local search results, maps, audio clips, Social Networking profile pages, shopping results, books, the list is growing day by day, and you don’t want to see your website pushed down the rankings by all these types of Blended Search results.
- Do you own a restaurant, or a small shop? Local business owners can easily compete on Local Search with bigger brands by adding a business listing to Google Maps.
- Do need to manage your client’s (or your own) online reputation? Social Networking profile pages are the answer: take advantage of social media options for your business and rank high with your Twitter, Facebook and LinkedIn profile pages!
- News: optimize your press releases as you would do for your website pages!
- PDF documents: ever heard of OCR? That’s Optical Character Recognition, a technology that allows Google to index your PDF scanned documents. Next time you upload a scanned document, think about SEO!
Well, I know what you are thinking now: “where is the rest of the 77 SEO Tips you promised me?” Please, relax and enjoy blended SEO. 77Agency would never allow your competitors to access the best SEO Services we reserved especially for you!
Last 5 posts in Search Engine Optimization
- Keep SEO in mind when doing Content Marketing - February 2nd, 2010
- Get found online! - September 14th, 2009
- Google's got a secret - August 20th, 2009
- Information Architecture and Search Engine Optimization - August 6th, 2009
- Google PageRank: Brands surviving the Web - July 15th, 2009
Comments
Ed
March 6th, 2009
Come on! Stop with the spamming!
Call your post “4 universal search tips” and i’ll leave happy whether you have a link to your SEO agency or not. Call it 77 tips as a play on words and i leave annoyed with no intention of ever using your company.