Creating SEO-friendly content can be a daunting task, but it’s the only way to make your website popular. Search engines rank your websites according to the quality of your content, therefore, it’s important to be relevant.
It works the same way for content marketing – the creation or sharing of content for the purpose of engaging [...]
Traditionally, the main ways for brands to get found online are through SEO (search engine optimization) for corporate websites and PPC (pay per click) by keyword bidding.
However, having good SEO will also depend on a series of fundamental aspects that will guarantee an increase in website traffic: good content, fresh content, good use of keywords [...]
Have you already submitted your feedback to the Google team for its new secret project ‘caffeine’?
Is Google polishing up before Bing continues to steal win over more search market share?
The fact is that Google has been working on what people have been referring to as caffeine or a next-generation architecture for its web search, as [...]
From my SEO standpoint, effective Information Architecture happens when web design grants usability and accessibility to well organized content.
Accessibility is also spiderability, and search engine optimization will make a website easy to crawl for bots, and pleasant to navigate for humans. Both kinds of visitors will come back to the website if relevant content is [...]
There are various reasons why you would want to achieve a high rank especially if you’re a marketer. The primary one being to generate more leads for your product or service.
Another good reason: there are millions and millions of people surfing the Web (or Google for that matter),who are constantly in search of information, services, [...]
According to Marisa Mayer, VP of Google’s search tools, users are becoming more and more sophisticated at search and coming to Google for statistics regarding issues such as the level of carbon dioxide emissions or the number of wildfires in different regions of the country.
As an attempt to satisfy all tastes Google has come up [...]
Post Highlights
Increase your brand presence in social media
Increase your organic ranking on search results by having a search term in the domain name
Make your brand stand out from the crowd
Be in the top-of-mind of your current and potential customers, make it easy for them to find you
If you are a company or marketer, (early adopter [...]
Posted in Search Engine Optimization on May 8th, 2009Transactional search is the battleground where SEO and Landing Page Optimizaton SEM techniques can turn from enemies to allies.
While Landing Page Optimization addresses transactional search queries, and search engines strive on displaying results to match users’ intent based on the combination of keywords and intent-indicating terms (“buy” for transactional queries, “review” for informational queries, etc.), [...]
Blitz, the online news aggregator by Marco Benedetto, ex-president of L’Espresso Group, is now live.
Marco Benedetto, current vice-president of the aforementioned group, has decided to plunge into the internet world by starting up his very own news aggregator which picks up headlines from many of the world’s online news sources such as The New York [...]
Universal Search is Google’s recipe for mixing different user intents in a Blended SERP.
Whether to face it as a challenge or an opportunity is up to your smooth SEO techniques!
You’ve already optimized your existing site content, you’ve learnt to use smart keyword-dense file names for your images and tagged videos of your products and services [...]
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Well, the easier way to build link is through forum posting (use your...