Tips to exploit Google’s real-time search

So far Google’s real-time search has proven quite effective for many of us. For those who are pursuing social media as part of their online marketing campaigns, Google’s real-time search capability is certainly a strong point in favor.

What marketers should be considering right now is that having an active role in social media can really help drive traffic to their websites and help them attain better rankings on the SERPs. With the inclusion of live Twitter streams,(and the likes), in the SERPs, social media has never been so important.

Here are some quick-tips we put together to get your brand found in Google’s real-time search:

1. Keywords are key- in our previous post we mentioned the importance of content and keywords. This time, we’re advising you to use keywords in anything you write, from content and titles, to updates on Twitter and status updates on Facebook.

2. Have a social media presence- create your brand’s Facebook Fan Page, Twitter profile, YouTube channel, but first understand your audience and harness the social media channels that fit your brand. Get social, go live, and gain exposure on the Web.

3. Share your content- make sure its easy for you readers to share your articles by including share links, icons and buttons that are visible enough to just click & share.

4. Fresh content- make sure you post information as it happens. Be timely. The quicker your post the news, the quicker you’ll occupya space in the SERPs.

5. Be social- once you have an online presence and have created a series of public profiles in diverse channels, the next step should be to engage and interact with your audience. Increase your community, your followers, your fans, and dont’ be afraid to foster relationships. The bigger your audience, the easier it will be to spread your content and give visibility to your brand throughout the web.

This entry was posted on Wednesday, February 3rd, 2010 at 8:11 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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