The importance of good content: Google’s advice

What do pages at the top of Google have in common? Good content.

Marketers are always looking for the best ways to optimize their websites. Before getting into the details of things we can already think of a list of activities to achieve this, for example: URL structure, meta tags, website architecture, keywords in the URL and web content, relevancy, etc.

But before we get into all that, we must turn our attention to content. Google loves content and good content is key to website optimization. It’s very important that you understand who your target audience is when building your website in order to cater your content based on that target market.

In most cases, you have the audience who is looking or needs something in particular, but is not sure what. Then there’s the audience who knows exactly what he/she wants who will go straight to the place where they can find it.

First thing they will do is run their keyword search on Google, land on a specific website, and boom! purchase is made. It is much easier to appeal to a person who already knows what he/she wants because all they do is execute their search using the exact keywords and land on the right website.

Those who are hesitant are harder to convince, therefore, good content is required. Having the right content, a good selection of keywords and clear website strategy will definitely get you a high position in Google.  Some main aspects to look at: keywords, keywords, keywords.

It is important you review your Pages or landing pages against the keywords from search. Study all the possible keyword options, from the most relevant to the least, including stem variations of keywords, and review those generating high bounces or more conversions and make your modifications accordingly.

Also, revise your content thoroughly together with your site navigation as to guarantee a better website experience for your users. This will lead your audience to your final objective. Offering useful information will lead to a call-to-action, this in turn will generate more leads and most importantly, increase sales.

This entry was posted on Wednesday, June 10th, 2009 at 4:57 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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