Panama expands features
Posted by Admin @ June 29th, 2007 in Search Engine Marketing
Yahoo introduced some new functionalities to their Panama system, making it easier to use for campaign managers and, as we think at 77, a little more like Google AdWords. The new features aren’t groundbreaking but add a little functionality.
For example, the help section has been expanded and seems rather useful. Users can get suggestions for their use of keywords, for example by seeing how other advertisers used those same keywords – snapshot from Yahoo Blog:
Further, the keyword selection tool has been updated and the management of existing keywords has been made easier, by applying ‘copy’ and ‘move’ buttons at the campaign management screen:
As said, a bit more like Google but definitely more useful. We will soon analyse Panama versus AdWord versus adCenter here on 77Lab.
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