Move aside Google, make room for Microsoft’s Kumo

It’s official, Microsoft will be launching its new search engine (beta version) code-named Kumo next week according to a recent update we received from the Microsoft Advertising folks this morning.

However, The Wall Street Journal suspects the search engine will be officially unveiled at the D: All Things Digital conference which is to be held between the 26th and 28th of May. Microsoft has not given any confirmation to this, its spokesman refused to comment.

As we had covered on a previous post, the new search engine had been undergoing internal tests for several months. Wall Street Journal says the technology is designed to cut down on the length of typical Web searches by grouping the results of a search for, say, a particular model of car into helpful categories like parts, used car listings, online discussion forums and videos showing the vehicle.

In theory, results should be provided in a more organized manner as well as guarantee a more enjoyable search experience, resulting in increased consumer satisfaction and more users who use it more often.

While Microsoft and Yahoo! witnessed a decrease in marketshare in the U.S. for the month of April; Microsoft at 8.2% and Yahoo! at 20.4%, Google continues to lead the Internet share market with 64.2% after increasing up 0.5% that same month. How long do you think it will take before Microsoft catches up to Google?

So I guess speculation will be over soon since next week we will not only know what the new search engine is all about, but we will also learn its real name. Here is a list of names that have also emerged for the much anticipated brand:

Kumo

Bing

Hook

Sift

What do you think will happen to Wolfram now?

This entry was posted on Thursday, May 21st, 2009 at 4:43 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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