Microsoft’s Kumo to outstrip Google
Posted by Manuela Barreto @ March 4th, 2009 in Search Engine Marketing
Rumors say Microsoft Corp. has begun testing the modified version of its revamped online search service, dubbed kumo.com, which is said to replace its current portal Live Search.
The unofficial search service will be launched in an attempt to seize first place position in the search engine market. According to comScore, search engine shares break down like this:
- Microsoft: 9.8% share on US online searches
- Yahoo!: 22.2% search engine marketshare
- Google: leads the bunch with 58.8% marketshare
Kumo is a Japanese term which means spider and it was discovered that the domain kumo.com was fully owned by Microsoft after news were revealed in an internal memo by Microsoft’s Senior Vice-President of research and development division, Natya Nadella, that said:
“Kumo.com exists only inside the corporate network, and in order to get enough feedback we will be redirecting internal live.com traffic over to the test site in the coming days.”
As of now, Microsoft’s Live Search, at live.com, still remains the company’s search engine for the public.
There’s much speculation on the matter and until Ballmer steps out to communicate the rebranded Live Search, it will still be a simple rumor.
Will kumo.com enhance its position in the search market?
Last 5 posts in Search Engine Marketing
- Tips to exploit Google's real-time search - February 3rd, 2010
- Keep SEO in mind when doing Content Marketing - February 2nd, 2010
- Bing gets visual with Visual Search - September 15th, 2009
- Is Bing good competition for Google? - August 19th, 2009
- Real Time Search: Facebook buys FriendFeed - August 11th, 2009
Comments
Hot News » Kumo
March 21st, 2009
[...] written by Hizumi. Usefull Posts Kumo: Microsoft’s Live Search Rebrand To Be Unveiled…http://lab.77agency.com/search-engine-marketing/microsofts-kumo-to-outstrip-google-1507/…Microsoft confirms Kumo search engine testing | Digital Prank…SCABR.COM » Blog Archive [...]
Move aside Google, make room for Microsoft’s Kumo , 77Lab
May 21st, 2009
[...] we had covered on a previous post, the new search engine had been undergoing internal tests for several months. Wall Street Journal [...]