Google search gets “double” with search-in-search box

Google has just introduced its “double search” feature: a second search box, related to specific searches within popular sites (e.g. Times, BestBuy, NASA, Walmart and more) will appear in the result page, giving to any user the opportunity to perform another specific search inside that site using Google search engine.

Here’s an example about Walmart search result.

From 77 point of view, the most interesting thing about this new feature is that every search performed from the search-in-search box could return an AdWords text ad, giving the chance to a user to get what he was looking for not in the site he was searching about, but directly from the ads Google is showing through AdWords.

Even though some of these new features could cause some complaints about the opportunity given to a surfer to leave a site for a competitor’s offer, Google is pushing online search beyond its limit, offering another instrument not only to reach easier what we are searching for, but for establishing a new relationship between a specific site and the ads that could be related to the search-in-search processed from the search box of that site.

Here at 77 we reckon that, thanks to the search-in-search option, users will be less induced to click any result, spending more time on Google search result page, so that AdWords ads will have more opportunity to get surfers attention, noticeably emphasizing our effort in order to acquire potential customers or in building a stronger brand awareness.

This entry was posted on Tuesday, March 25th, 2008 at 4:43 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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