Google rolls out the Search-based keyword tool

Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the ‘unused’ keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign.

The tool is currently available in the UK and the US and what is does is help leverage search query data by providing businesses with a list of key terms that are not included in the AdWords campaign but which hold great relevance to the particular site.

A positive aspect of this tool is that it pinpoints words that are not being advertised on but that can bring an increase to a businesses’ ROI. Once you’ve discovered the missing words, you can redefine your campaign based on the search trends provided by the new feature.

The way it works as explained by the Inside AdWords blog, ‘the search engine starts with searches conducted by users and helps them find relevant pages. But for keyword targeting, what you want is a tool that goes in the opposite direction by starting with your pages and identifying keywords that potential customers are searching on to find your products or services.’

The Google Keyword tool will be expanding to other languages and different countries in the near future.

For more in-depth details on this new tool, try out www.searchengineland.com.

This entry was posted on Wednesday, November 19th, 2008 at 6:54 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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