Google Printed Ads now in AdWords

Posted by Admin @ April 1st, 2007 in Search Engine Marketing


77 View: The integration of printed advertisement into the Google AdWords program allows Google to test their bidding system for offline media. It indicates they will in the future use the same interface for every type of advertising, including radio and possibly webTV media. This will give marketers a clear overview of all their campaigns in the same system.

Google has implemented its Printed Ads bid system into the online AdWords Campaign Management interface. Marketing Pilgrim had the first snapshots

here. According to MP, one can adjust:


  • Date range for ads to run.

  • How much you wish to spend each week (no daily pricing options).

  • Select from hundreds of different newspapers and view their schedule and circulation.


The service seems, so far, only available in the US.

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