Google goes to Hollywood with Family Guy creator
Posted by Manuela Barreto @ July 1st, 2008 in Search Engine Marketing
Who’s not a Family Guy fan? Even I am. Think about having a similarly cool animation, only this time, online.
In September, Google together with Family Guy creator, Seth MacFarlane, will be launching a new cartoon called “Seth MacFarlane’s Cavalcade of Cartoon Comedy,” to be streamed online through AdSense. This being Google’s innovative strategy to try out video distribution on the Internet, which many are betting millions on in anticipation to its utter success.
The key to all this is how Google intends to follow through with the distribution of such. The initial idea will be serviced by the Google Content Network, which will run “Calvacade,” in place of static ads, on select sites that are popular with MacFarlane’s target audience. In addition, advertising may be inserted within these clips in two ways: preroll- this being a short commercial before the actual video starts rolling and/or banner ads, which will be placed at the bottom of the videos with perhaps a possible, ‘this is brought to you by’ welcoming message.
According to the New York Times, the partnership with Mr. MacFarlane represents a bold step into the distribution business, one that, if successful, will surely send shock waves through the entertainment business. Simultaneously, Kim Malone,director of sales and operations for AdSense claims that Google has “recreated the mass media.”
On the other hand, Media Rights Capital, a boutique production company that invests approx. $400 million each year in TV, movies and Internet content, will be using the Google Content Network as a business model where every time someone clicks on one of the “Calvacade” videos, advertisers will pay a fee, which will then be split between MacFarlane, Media Rights, Google and the site where the click was generated from.
Seems like a win-win for all parties involved. I have a feeling this will slightly shift the way in which original and innovative content distribution will be treated in the future. In the meantime, more business opportunities for everyone!
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bizsugar.com
July 2nd, 2008
Google goes to Hollywood with Family Guy creator…
Who’s not a Family Guy fan? Even I am. Think about having a similarly cool animation, only this time, online. In September, Google together with Family Guy creator, Seth MacFarlane, will be launching a new cartoon called “Seth MacFarlane’s Cavalcade o…