Google dodges economic crisis and opens fully to Third Party Ads

Drums are currently rolling for Google as everyone sits and waits with uncertainty for their third quarter financial results to be revealed tomorrow.

No one knows which way Google’s stocks will be headed although we have witnessed a stock drop of 45% this year and as explained by Michael Arrington (TechCrunch) on his post, the one and only result of a declining stock market is less consumer spending, which eventually leads to less advertising, etc.

However, as I explained on my post yesterday, digital marketing and online advertising are still stealing market share from traditional media, which leads us to thinking there could actually be some light at the end of the tunnel.

Today, Google announced the official roll-out of their Third-Party Ad-Serving across their Content Network to empower advertisers to work with approved third parties to serve and track display ads, through AdWords, giving them more options, flexibility and control over their online campaigns.

For Google and publishers, this means a larger advertising inventory and the potential to earn more money through the placement of those ads. For advertisers, this means that ad campaigns can be managed using a consistent software application.

“We’re now going after both the performance and branding money. We’ve got a fantastic reach with the network, and we’re making it flexible for advertisers to buy and pay what they want,” explained Simon Morgan, Google industry leader.

This will definitely be a great boost for Google right now and a wide open opportunity for brands since it translates directly into more revenue, for both parts respectively, plus, clients will have more options for ad placement than before. The more channels available, the more money allocated into online advertising.

In the meantime, keep clicking on those search ads!

This entry was posted on Wednesday, October 15th, 2008 at 6:05 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.