Google dodges economic crisis and opens fully to Third Party Ads
Posted by Manuela Barreto @ October 15th, 2008 in Search Engine Marketing
Drums are currently rolling for Google as everyone sits and waits with uncertainty for their third quarter financial results to be revealed tomorrow.
No one knows which way Google’s stocks will be headed although we have witnessed a stock drop of 45% this year and as explained by Michael Arrington (TechCrunch) on his post, the one and only result of a declining stock market is less consumer spending, which eventually leads to less advertising, etc.
However, as I explained on my post yesterday, digital marketing and online advertising are still stealing market share from traditional media, which leads us to thinking there could actually be some light at the end of the tunnel.
Today, Google announced the official roll-out of their Third-Party Ad-Serving across their Content Network to empower advertisers to work with approved third parties to serve and track display ads, through AdWords, giving them more options, flexibility and control over their online campaigns.
For Google and publishers, this means a larger advertising inventory and the potential to earn more money through the placement of those ads. For advertisers, this means that ad campaigns can be managed using a consistent software application.
“We’re now going after both the performance and branding money. We’ve got a fantastic reach with the network, and we’re making it flexible for advertisers to buy and pay what they want,” explained Simon Morgan, Google industry leader.
This will definitely be a great boost for Google right now and a wide open opportunity for brands since it translates directly into more revenue, for both parts respectively, plus, clients will have more options for ad placement than before. The more channels available, the more money allocated into online advertising.
In the meantime, keep clicking on those search ads!
Last 5 posts in Search Engine Marketing
- Next round of drinks for Google search campaigns - December 3rd, 2008
- 77Agency is now GOOGLE ANALYTICS AUTHORISED CONSULTANT - November 28th, 2008
- Google jumps in the social media search world with SearchWiki - November 24th, 2008
- Google rolls out the Search-based keyword tool - November 19th, 2008
- Google Site Search allows instant web indexing with On-Demand Indexing - November 17th, 2008
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