Google Analytics upgraded
Posted by Admin @ April 1st, 2007 in Search Engine Marketing
Google updated its Analytics tool yesterday. The changes move towards Google providing the proprietors of a website with more detailed figures and presenting these in a graphical way. It is part of the main idea of Google to make website analysis also understandable for the leaders of large companies. Brett Crosby said, at the launch of Google Analytics in November 2005, its goal was “shifting the analytics conversation from the back room to the board room”.
In reaction to these improvements, Clickz comments that this free service will benefit Google in the long run: websites that function well will generate more traffic. This process can, and most likely will, be catalyzed by the use of Google AdWords, as AdWords is integrated with Google Analytics.
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It worked for me in Swedish for a Swedish web site today so I think it already...