Google AdSense, Google’s ads publishing revolution
Posted by Riccardo Campaci @ May 7th, 2008 in Search Engine Marketing
Google AdSense is probably one of the most revolutionary products in Big G’s history: together with AdWords, it is without a doubt one of the most important Google tools. While AdWords is the perfect technology for advertisers, AdSense is publisher oriented… and in this case we are talking about EVERY publisher. That’s the power of AdSense: its easily used by everyone.
AdSense was originally developed by Acquires Applied, a Santa Monica based company acquired in 2003 by Google. Soon after, Google rolled out AdSense, thus iniciating a new revolution in contextual advertising.
The mechanism behind AdSense is as simple as it is smart; every webmaster can use an advertising space for displaying Google ads (text ads, banners or video ads). The only requirement is inserting a javascript code into the site, choosing a media format for the ads to be displayed on and that’s it!
The webmaster will be paid for every click on the ads displayed: the publisher earns from clicks while the advertiser has the opportunity to find an appropriate space inside Google AdWords network.This network includes the content targeting network, where ads are automatically and contextually placed, and the placement targeting network, where an advertiser can choose the website where his ads are going to be displayed in.
Google’s Network reaches a vast audience, meaning that every advertiser should think about taking advantage of AdSense using the content network and the placement network offered by AdWords.
As for most of Google’s tools, AdSense’s success is also determined by its concept, since it’s easy to understand and easy to use by everyone: it is not necessary to be a geek. To implement AdSense into a website, a user should just sign up for a Google AdSense account and copy the few code lines provided by Google into the website itself. In few minutes everyone can be a publisher and can start to earn from website traffic.
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Comments
JamesP
May 7th, 2008
Whose account is that? $100/day is not bad. While adsense is great, people are a lot more resistant to Google ads than they used to be… and making a lot fewer clicks. Google needs to take it to a higher level and make the ads worth clicking again.
m.barreto
May 8th, 2008
Yes, I might have to agree with you JamesP, text ads could use a little more ‘oomph’ at times. I’m curious to see what Google has in store regarding solutions for delivering effective branding campaigns in the future…
thanks!