77 in Google Agency Newsletter
Posted by Admin @ April 1st, 2007 in Search Engine Marketing
77 was named in the most recent Google Agency Newsletter for the UK: in a case study on the use of Google advertising by Estée Lauder, 77 was put forward as the designer of Estée Lauder’s highly successful online campaign. Read the full study here
Estée Lauder was one of the first cosmetics brands to start an online campaign. As Estée Lauder’s Internet and CRM Manager Louisa Abrahams says in the newsletter, the cooperation has been a success: “The AdWords campaign has driven the right type of traffic to our site and the results speak for themselves.”
The cosmetics world, that traditionally sells products mainly through luxury retail stores, has much to gain using the Internet both for marketing and commercial means. This is also one of the conclusions we reached in our sector report on the luxury beauty and fragrance sector, which we published a short while ago.
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