Roger Williams, International Marketing Director at Right Media
Posted by Manuela Barreto @ October 1st, 2008 in People We Know
When we asked Roger to give us his perception of the ever so changing world of digital marketing, this is what he had to say:
“The emergence of online advertising trading platforms is not only helping automate what has traditionally been a very manual process but is helping drive the growth of display advertising. As they help solve the solution of how to monetize ever growing volumes of online inventory, it will be interesting to see how they develop and whether the technology can be applied across a wider range of different media which will fundamentally change the whole approach to buying and selling”.
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i am often bumping about the internet almost all of the day as a result I choose...