Paola Sandini, Head of Communication and Advertising for Athletes World Italy
Posted by Manuela Barreto @ July 13th, 2009 in People We Know
Paola Sandini gave us her insights about Athletes World’s social media activities and how Facebook in particular has contributed to the brand’s growth and exposure thanks to the social media platform.
“Our fans have increased significantly thanks to the ADV campaign on Facebook. Our social marketing objective is to come a step closer to our consumers, build brand awareness and communicate our special offers and promotions in order to increase website traffic and boost sales. Our newly launched exclusive Nike woman campaign is giving us excellent results; we’ve attained a total of 4,000 fans in just one week!”
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