Lissa Leader, BBC Director for Central, Eastern, Southern Europe and LATAM
Posted by Manuela Barreto @ March 17th, 2009 in People We Know
Lissa Leader offers us her views regarding BBC’s reach and online activities. To read more on the subject, please refer to our post, ‘BBC on crossing Offline and Online Media’.
“Our reach amongst Europeans for BBC World News and BBC.com is looking better than ever in comparison to our competitors. While the market has declined overall, we have remained steady or grown on a number of measures, which is very pleasing indeed. It also suggests that people turn to the BBC for reliable, independent news coverage in times of economic uncertainty”.
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i am often bumping about the internet almost all of the day as a result I choose...