Comments on: What’s on the consumer’s mind? http://lab.77agency.com/other-marketing/whats-on-the-consumers-mind-3171/ European Online Marketing Lab, New Media Marketing, Search Engine Marketing, Search Engine Optimization Sat, 20 Mar 2010 17:26:29 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Craig Elias - Creator of Trigger Event Selling http://lab.77agency.com/other-marketing/whats-on-the-consumers-mind-3171/comment-page-1/#comment-2534 Craig Elias - Creator of Trigger Event Selling Sat, 04 Jul 2009 12:35:22 +0000 http://lab.77agency.com/?p=3171#comment-2534 It’s interesting to see McKinsey starting to notice the ‘Trigger Event’ economy. I would argue that people have always bought based upon ‘Trigger Events’ but it was not until recently the something ‘Triggered’ McKinsey’s understanding. I have always agreed with the AIDA (Awareness, Interest, Desire, Interest) model but understood that it is a ‘Trigger Event’ that creates the desire that leads to the action. ‘Trigger Events’ are as applicable to B2B sales as they are to B2C. The specific ‘Trigger Events’ may be different but the analogy stays the same. Craig Elias Creator of Trigger Event Selling™ It’s interesting to see McKinsey starting to notice the ‘Trigger Event’ economy.

I would argue that people have always bought based upon ‘Trigger Events’ but it was not until recently the something ‘Triggered’ McKinsey’s understanding.

I have always agreed with the AIDA (Awareness, Interest, Desire, Interest) model but understood that it is a ‘Trigger Event’ that creates the desire that leads to the action.

‘Trigger Events’ are as applicable to B2B sales as they are to B2C.

The specific ‘Trigger Events’ may be different but the analogy stays the same.

Craig Elias
Creator of Trigger Event Selling™

]]> By: Michiel Gaasterland http://lab.77agency.com/other-marketing/whats-on-the-consumers-mind-3171/comment-page-1/#comment-2524 Michiel Gaasterland Thu, 02 Jul 2009 12:27:57 +0000 http://lab.77agency.com/?p=3171#comment-2524 It's good to see this study published by McKinsey. The traditional purchase funnel was long dead, or at least heavily mutated. The model McKinsey came up with is now backed up by science! However, what is most valuable to me that the study demonstrates the value of online public relations on influencing consumer behavior. My business partner Steve wrote a post about it: http://tiny.cc/2oikx It’s good to see this study published by McKinsey. The traditional purchase funnel was long dead, or at least heavily mutated. The model McKinsey came up with is now backed up by science!

However, what is most valuable to me that the study demonstrates the value of online public relations on influencing consumer behavior.

My business partner Steve wrote a post about it:
http://tiny.cc/2oikx

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