Internet radio combined with traditional radio very effective
Posted by Admin @ August 31st, 2007 in Other Marketing
‘Data from the Radio Advertising Effectiveness Lab show that a mix of one Internet and one radio ad exposure made respondents four and a half times times more likely to recall an advertisement compared with two Internet ads alone,’ reports eMarketer today.
Increased interest in advertising on webradio might save the medium, after it faced many difficulties regarding copyright compensation issues recently. For marketers, it is important to note that simultaneous broadcast online and through the air is a large advantage when selecting a radio broadcast channel, as repetition on diverse channels turns out to be important. Also, listeners can be connected to the medium in the car, as well as at work.
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