Maintaining a good online reputation to obtain good position in SERPs
Posted by Manuela Barreto @ December 2nd, 2009 in Online PR
It’s in one’s nature to tell more people and friends about bad experiences than good ones. As we already know, bad news can spreads quickly, particularly customer complaints and bad product reviews. Negative online reputation is detrimental for a brand’s online survival since it can reach thousands and thousands of people in no time.
One small bad review will make an organization look terrible, and no matter how much effort a company puts to rank first within the top positions in Google, Bing or Yahoo, the negative content will still show up. Even if just one negative content appears anywhere within the SERPs it can still damage a company’s reputation.
To avoid such content from invading the SERPs, a company must dedicate a lot of time and effort to build up its positive presence on the result pages while at the same time pushing the negative content below the fold.
One way of doing this is by using social media. Establishing your company’s presence in recognized social media channels such as Facebook, Twitter, YouTube, Flickr and LinkedIn can efficiently help reduce the negative results.
Another way is by blogging on a regular basis. Aim to publish one page blog posts on a regular basis about your company’s products or services and the benefits of buying them. At the same time, you can try to establish relationships with the press as well as bloggers in order to score a potential article or blog post that could help build a good name for you.
Lastly, another good solution is link building. Linking your company’s name or specific keywords between different social media profiles, blog posts and any good review you’ve obtained about your organization can also help increase your rank on the different search engines.
Online reputation management is vital for your organization to gain a priviledged position on the SERPs. Like I said, it takes a lot of time and effort to build a good reputation online. However, keep in mind that the more information there is available to readers, prospects and customers about your organization, the easier it will be to eradicate the bad press and generate good results for your online marketing strategy.
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