Small online investments can lead to great results

Socializing and advertising come together in our pocket technology. Online advertising is now integrated with the offline. And the internet is crucial for creativity.

This is the opening paragraph of an article issued today on IlSole24Ore’s online edition of B2B.it, discussing our continuing efforts to address industry marketers about a series of important topics revolving social media advertising and online marketing strategies in general.

Marketers are coming to realize the possible business opportunity that lies within the relationship between leisure and advertising investment. The latest of a sequence of events organized by 77Agency and Buongiorno Marketing Services in Italy, the last of which took place in Rome and was dubbed “360 ° Marketing: Using Creativity to integrated online, mobile & social activities” with YouTube, Facebook, Key-Com and BootB as guestspeakers, highlighted the importance of focusing on mobile without forgetting the desktop or the good old TV.

The seminar in Rome, which we have spoken about  in one of our more recent posts, placed emphasis on the most popular video service in the world, YouTube, which is visited by 45% of Italian internet users, with a global share of 20% and an average viewing time of 58 minutes per month.

To close, Marco Corsaro commented that “We spend 30% of our free time online, however companies are only investing 7% of their budget on online advertising.”

In other words, the sector is undervalued and marketers are only beginning to realize that a small investment online can lead to great results.

This entry was posted on Tuesday, October 27th, 2009 at 8:36 pm and is filed under 77News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.