Roundup of the Social Media World Forum in London
Posted by Manuela Barreto @ March 17th, 2010 in 77News
As you may have already heard, the Social Media World Forum in London closed its doors yesterday afternoon after two intensive days of conference and exhibition that covered the latest trends in brand engagement, brand building, online product awareness, monitoring online campaigns, all using social media, plus virtual currencies, social TV, cloud computing, applications and so much more.
77 participated both with a stand and was invited to speak in one of the panels dubbed ‘Benchmarking advertising on social networks’ where 77 partner and strategist, Amedeo Guffanti, intervened together with representatives from Speedo, i-Level, IKEA and Media Contacts.
The panel was a great success, after receiving good feedback from the audience who also showed to be very responsive and asking numerous of insightful questions. IKEA and Speedo also did a great job at providing the audience with useful examples of best practice used in successful social media marketing campaigns and other online initiatives.
Other global brands and social media networks who participated at the event include Facebook, LinkedIn, Viadeo, Xing, Orange, Justin TV, Netlog, COI and Virgin Atlantic.
We had loads of fun at our booth where we talked and met lots of interesting people, from independent marketers and B2C companies to freelancers and start-upers. It was a great experience overall, now it’s time to follow-up on all the new acquaintances and start looking forward to next year’s SMWF!
Check out some event photos!
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Comments
Will print media soon disappear?
March 22nd, 2010
[...] since the Social Media World Forum in London and although we’ve already written about the roundup of events and activites during this two-day social media conference, I wanted to go back and [...]