Renewable energy businesses turn to the Web
Posted by Manuela Barreto @ November 5th, 2009 in 77News
The web streaming, which was broadcasted live at the ‘Bolla’ by Renzo Piano at Lingotto, dubbed ‘L’individualismo non è più sostenibile’ (Individualism is no longer sustainable) saw one of the most important and significant topics of today — sustainability and energy.
The discussion was presented at a roundtable assisted by power players from the political arena as well as the engineering, academic and construction industries, whose main objective was to determine possible scenarios for innovative sustainable housing and energy saving measures.
Thanks to the technical team 77Agency and their experience in the field of social media, in particular the Facebook platform, the integration of the Facebook Live Box in the property sites of Fresialluminio (fresialluminio.it) and Deca (decaservice.net) – both 77Agency clients – gave online users the opportunity to view the web conference moderated by conductor Beppe Rovera from RAI 3 Ambiente Italia.
“Today’s professionals are struggling to keep up with changing times, the issues of sustainability and renewable energy are fundamental and that is why we managed to bring to the same table the best of the best-something that happens quite rarely,” commented Massimiliano Fadin, Communication Manager at Fresialluminio.
During the two-hour conference a total of 952 people tuned in from all over Italy and the world and 200 viewers remained in constant contact throughout the live trasmission via the Facebook Live Box. In addition, the web streaming feature also allowed visitors to interact with other viewers and leave comments as well as address their questions on the issues being discussed to which the panelists were able to respond in real-time.
Important case studies were also presented featuring the various strategies that have used as appropriate solutions to the issues presented above.
View the complete web conference at www.fresialluminio.it (note: video is in Italian).
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Tweets that mention Renewable energy businesses turn to the Web -- Topsy.com
November 6th, 2009
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