RadioDeejay’s debut on YouTube led by 77Agency
Posted by Manuela Barreto @ September 29th, 2008 in 77News
As of recently, 77Agency and Italy’s most innovative and original radio station, RadioDeejay, joined forces to enable the launch of their official YouTube channel featuring music videos, songs, podcasts, blogs, photos and the radio’s very own programs.
As the most trafficked radio website in the country, Radio Deejay’s creation of its personalized YouTube channel serves also a hub for its online MyDeejay community to interact and diffuse the site’s content with fellow users and YouTube’s social networks.
By doing so, RadioDeejay is fostering innovation in an increasingly social Web while gaining massive reach and distribution.
As a first experiment, 77Agency helped the radio insert their very first video on YouTube, today, Radio Deejay’s video featuring Valentino Rossi sits #3 with 90,934 viewers on the youtube.it homepage!
“Radio Deejay is the radio I grew up listening to and the most innovative and progressive in terms of its approach to the web. MyDeejay is an extremely advanced social media and at 77Agency we are proud to support the creation of the branded YouTube channel for Radio Deejay,” explains Marco Corsaro, 77Agency’s Managing Director and mastermind behind this new launch.
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