Marketers: less advertising more engagement

Posted by Manuela Barreto @ February 9th, 2010 in 77News

We’ve read enough about findings that say that marketers will be spending more time and money on social media sites in 2010.

The following infographic put together by the team at Flowtown, showcases some great figures that reflect how small to medium businesses are spending their advertising budget.

Conclusion: investment in social media to be less about advertising and more about engaging consumers one-on-one.

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