Engaging brands and customers through Facebook

With a progressively-increasing number of fans – now at 30.788 – the Donna Moderna Facebook Page today ranks itself as the #1 online women’s lifestyle magazine in Italy and #5 in the world beating renowned magazines such as Glamour, Style, Elle UK, MarieClaire and the likes.

“Donna Moderna’s fan base increases week by week, this is just the beginning. We are pretty sure that by the end of this year our client will hit the 50K mark,” confirmed 77Agency Managing Director, Marco Corsaro.

This below is an article featured in this week’s edition of Donna Moderna that talks about the goals and objectives of the magazine’s Facebook Fan Page along with 77’s collaboration in attaining those goals. (click to enlarge)

Highly performing brands on Facebook (official and non-official) are gradually increasing while more and more users are looking to the social media giant to come a step closer to their favorite brands.

As more brands attempt to join the discussion, it’d be a good idea to pay attention to brands like Donna Moderna, who so far has been quite successful at acknowledging its customer base while reacting to it appropriately. They have come to understand that in order to effectively utilize social media as a means for building or furthering their brand, they themselves have to be a part of the conversation. Fans usually have a lot to say, so it’s important that brands listen carefully and respond accurately.

77Agency manages Facebook campaigns for clients across a range of industries, from fashion and clothing, health and beauty to publishing and finance. It has developed and implemented Facebook strategies as well as provided its clients efficient social media marketing strategies to maximize and ensure brand exposure online.

Along similar lines, 77Agency is also running a series of seminars in London, Milan, Rome, Amsterdam and New York highlighting the opportunities presented by social media to brand and marketing managers.

The next event to be held in London will take place at the Soho House on November 12th.  To book your place please write to us at seminarslondon@77agency.com or visit www.77agency.com for details.

This entry was posted on Thursday, October 29th, 2009 at 7:51 pm and is filed under 77News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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