Athletes World’s social media strategy
Posted by Manuela Barreto @ May 12th, 2009 in 77News
A few days back we discussed about Athletes World’s recent shift towards social media and how the international retailer was in the process of revamping its website. The integration of features such as Facebook Connect into the site as well as enriching its Facebook Page for fans to be updated on the latest activities, promotions, collections and videos, all make part of its new communication strategy.
This short piece featured on Pubblicità Italia discusses the brand’s recent change in its online marketing strategy. To read more about Athletes World, check out our post ‘Athletes World boosts its social media activities’.
Click on image for larger view.
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