77Agency kicks off Knowledge Sharing Events with a “Facebook for Marketers” seminar in London!

Yesterday 77Agency held its first knowledge sharing / networking event in London with keynote speaker Facebook and a special guest appearance by BootB.

We felt that now by having been working in the digital media space for more than five years and writing about it online in 77Lab, it was time to go ‘offline’ and start sharing our knowledge and experience with marketers that are confronted everyday with new trends in social media marketing.

As social media continues to be a hot topic (an in our view will continue to be so), and the immense growth of Facebook continues unabated, it seemed good idea to start off with a seminar regarding this topic and what better than to talk about the most successful social network?

Facebook grown to become the third most visited site in the UK after its unique users rose to an incredible 23.4 million in April 2009, (comscore, nma) and it is by far the most successful social network as it is slowly increasing its share of online marketing spend as advertising and targeting opportunities continue to grow.  We were very lucky to secure Josh Smith, Head of Inside Sales, as our key note speaker for last night’s event.

The seminar provided insight into the fast European growth of Facebook and the demographics of the UK audience, and also focused on the advertising possibilities on the social media platform and the use of fan pages. We saw a number of examples of how well known brands use the platform to enhance consumer engagement and build brand equity.

At 77Agency we believe creativity is a key factor in making social media campaigns work and therefore a special appearance was made by the CEO of BootB, Pier Ludovico Bancale. He introduced the concept behind “Brands out of the Box”, which is a crowd sourcing pitching engine that brings brand owners and creative brains from all around the world together.

The combination of Facebook, BootB and 77Agency turned out to be a successful recipe. Some of the companies that attended last night were The Post Office, Barclays Global Investors, The Science Museum, Buongiorno, GlaxoSmithKline, Bauer Media and Anya Hindmarch.

Many thanks to Josh Smith, Head of Inside Sales @ Facebook and also thanks to Pier Ludovico Bancale, CEO of BootB, for making last night a great first seminar for 77Agency.

If you would like to be kept up to date on upcoming seminars in London, please send an email with your contact details to seminars@77agency.com or contact us on +44 (0) 207 3787358

This entry was posted on Friday, July 3rd, 2009 at 5:53 pm and is filed under 77News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.