77Agency and Right Media join forces
Posted by Manuela Barreto @ December 5th, 2008 in 77News
77Agency, (www.77agency.com) a leading independent new media agency offering Search marketing services, Affiliate Marketing, Media Buying, and Social & Viral Marketing, has partnered up with Right Media, a Yahoo! company and creator of the Right Media Exchange, to develop a business strategy around its Exchange platform for an efficient ad management solution to offer to their vast array of clients.
77Agency has longstanding relationships with leading companies—including American Express, Halifax, Estee Lauder, Nokia, amongst many other top corporations in the entertainment, financial, food & beverage and travel sectors.
Right Media’s leading advertising exchange platform for advertisers, agencies, publishers and ad networks will assist 77Agency in enhancing its existing offerings to its clients and enable them to reach a broader audience as well as build high website traffic.
“At 77 we have been seeking an efficient, technology based ad serving, planning and trafficking platform to deliver the best ROI to our clients. We have found in Right Media the ideal partner to develop our technology and services towards the next frontier of campaign management,” says Marco Corsaro, 77Agency’s Managing Director and co-founder.”
This collaborative effort between 77Agency and Right Media will arm the agency with the necessary online marketing solutions to target audiences across platforms and allow the integration of technologies to provide the necessary tools to compete in the evolving media and advertising landscape.
Denise Colella, VP International at Right Media, comments “77Agency is a forward thinking agency and we are delighted they have chosen to come onto our Exchange platform. As well as growing their business through a more efficient trading platform for their clients, 77 is also helping Right Media to grow our Exchange by bringing on its advertisers which will benefit the entire exchange community.”
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