77Academy Launch
Posted by Admin @ December 29th, 2007 in 77News
77 is pleased to announce the launch of 77Academy, our fast-track new media recruitment/training program aimed at top business & marketing graduates.
77Academy was founded in the beginning of this current year, with the objective of providing young, dynamic graduates from the top European Business Schools, the skills and experience necessary to enter the new media marketing industry, an area often neglected by traditional academic & training institutions.
New Media has become a major part of total marketing spend across all industries and its importance is set to increase.
The program consists of a 10-week intensive program, free of cost, designed for graduates who are interested in learning more and acquiring expertise in new media marketing. The topics range from SEO, SEM consulting, web analytics and tracking assessment to online media planning, mobile marketing, affiliate networks and viral marketing, to name a few. In the end, our program is split evenly into three scenarios: 30% theory, 30% practical and 30% outplacement.
77Academy’s main objectives are to:
- Fast track individual’s career into new media marketing
- Lead them into becoming part of a dynamic and fast growing industry
- Give candidates the opportunity to have hands-on experience with real clients aside experienced marketers in a professional environment
- Introduce candidates to key industry players
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