360° Marketing: Using creativity to integrate offline, social & mobile activities
Posted by Manuela Barreto @ October 12th, 2009 in 77News
Last Thursday, for the second time in Italy, 77Agency and Buongiorno Marketing Services, in collaboration with Key-Com and BootB, presented 360° Marketing: Using creativity to integrate offline, social & mobile activities, at the beautiful Adriano Hotel in Rome.
This time, the keynote speaker was Angelo Liverani, Agency Relationship Manager- Google Italy, who spoke about the benefits and opportunities that the greatest platform for user-generated content on the Web– YouTube– has to offer. Liverani also talked about the role of YouTube in the media mix including targeted advertising campaigns along with several case studies.
77Agency, who in 2009 was officially recognized as Google Analytics Authorized Consultant and Google Website Optimizer Consultant and who currently has a portfolio of clients such as Lavazza, Dimensione Danza, Barclaycard, RadioDeejay, RCS Group, Lottomatica, JP Morgan and Saxo Bank, aimed to offer to the exclusive attendees of the seminars, useful insights about the importance of using creativity in the development of multichannel campaigns, the integration of online campaigns with offline activities and finally, mobile social media.
Other additional speakers included Key-Com, who spoke about the importance of merging online marketing initiatives with the offline world. As we know, billions of people are now online, and the rapid growth of emerging technologies and social communities is at a very high point. In addition, innovative advertising campaigns can capture the overflow from the online world, while at the same time merging it with traditional offline mediums to engage the right audiences in a direct and creative manner.
Buongiorno MS on the other hand, explained how social networking and consumer generated medium have moved beyond computers. There’s a bigger audience that’s now accessing their favorite social network from their mobile devices, therefore, there’s definitely a monetizing opportunity there for marketers.
Last but not least, BootB, the online pitching engine, enlightened the crowd with its innovative concept of giving brands online access to an unlimited amount of creative proposals from which they can choose without going through the hassle of booking meetings or tweaking strategies continuously.
77Agency’s next seminar, Developing a Coherent Facebook and Social Media Strategy, will be held at the Soho House London, October 15th. Book your place now at seminarslondon@77agency.com
Last 5 posts in 77News
- Roundup of the Social Media World Forum in London - March 17th, 2010
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Small online investments can lead to great results
October 27th, 2009
[...] by 77agency and Buongiorno Marketing Services in Italy, last one taken place in Rome and dubbed “360 ° Marketing: Using Creativity to integrated online, mobile & social activities”… with YouTube, Facebook, Key-Com and BootB as guestspeakers, highlighted the importance of focusing [...]