Top 3 Online Marketing tactics for brands to keep surviving
Posted by Manuela Barreto @ October 31st, 2008 in New Media Tips
Many people are wondering what kind of approach is most appropriate at times of crisis. Some are tightening their belts and cutting budgets short, others, are contemplating jumping on the opportunity to build and strengthen their brand.
Some marketing strategies have proved to be more effective than others, particularly during economic recessions. And yes, it takes guts to invest in something as brand building when the economy softens. But it is also true that it’s imperative trying your best to preserve your customer base, perhaps some kind of activity should be executed to keep the momentum going, wouldn’t you say?
Another important factor is that of picking up the pieces; if competition is cutting back and going quiet, that’s when you should step in and entice those customers to switch over to you, thus gaining advantage over weakened rivals.
A recent study by the Online Marketing Blog gives us some insight on the top 5 tactics marketers will emphasize in order to survive the rough times. Results were as follows:
Search Engine Optimization- PPC- Blogging are listed as the top 3. It’s important to add social media takes up 5 spots amongst the first ten results since it is not listed as one category within itself.
SEO- is a high impact tactic for reaching audiences online. Many people find what they’re looking for via search engines, hence your goal should be to get on the first page of results. PPC - could be a bit more tricky but it is the easiest tactic to implement in order to drive more traffic and bring a good ROI for your business. Blogging- as part of the social media category, is a quick and effective way to create brand awareness, target vast audiences and encourage interaction, engagement, connection between customers and brands.
To look at the entire poll results by Online Marketing Blog visit www.toprankblog.com
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