Tips for optimizing your site for Twitter

There are many important online marketing strategies that can help you be successful with optimizing your business on the web. Some of these include building a marketing plan for your site and your business, issue press releases, case studies, monthly newsletters, white papers, corporate blogging, participate in forums and engage in social media; build branded Pages, personalized channels, etc.

How can can you optimize your company’s website to perform well on social media sites such as Twitter? How can you take advantage of the power of Twitter and use it to  generate traffic and build brand equity? Here are some tips you can use to guide yourselves:

1. Keyword Research: you must understand the language your potential customers speak and use. This means that you should be able to determine what are the common keywords that your potential customer usually uses for their search queries. This is important to be able to send a clear message to your target market and increase web traffic with the use of key terms. You can use tools such as the Google Keyword Tool to help you.




2. Branding yourself through Twitter: Branding is vital for any business and this social platform is a useful tool to reach your audience. A great way to attract your audience is to set up different accounts, each one catering to a specific market, sector or interest. This will help maintain consistency in your message and engage better with your audience.




3. Build relationships: The more the better and the quicker you’ll rise to the top. The more followers you have, the better the reputation and the more users will trust you. It’s important to build relationships and make connections with other tweeps in your industry to generate more follows.




4. Be creative, engage and interact: Twitter is a microblogging site, therefore, it’s a place where people meet to exchange ideas and information on any given topic. Leading off interesting conversations and introducing stimulating topics and content that contain relevant keywords is definitely the way to go.  The 140 character limit is clearly a challenge, however, this serves as a good opportunity to get creative and gain people’s attention. Talk to everyone, ask questions, interact…in the end, you will see positive results.

What do you think, will the hype of Twitter ever subside?

This entry was posted on Tuesday, June 9th, 2009 at 4:07 pm and is filed under New Media Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply