You’ve got to be ’social’ to build a strong business

Every time we talk about business, we use words like “effectiveness”, “potential”, “conversions”, “redemption”, “ROI”, eCPM and so on. Maybe sometimes we forget to talk about an aspect strictly related to our business, regardless of its nature. I’m referring to relationships; as suggested by Ben Wills on Marketing Pilgrim, business in not only ABOUT relationships, but - in many cases - business IS the relationship.

This blogger is focusing his thoughts on Social Media environment, but, if we cannot always say that business IS the relationship, we could definitely state that most of the time business has something to do with relationships. Someone could argue that, in some cases, we do not need to “relate ourselves” to another person. Let’s take Google AdWords for instance: AdWords works by itself. We set and run a campaign, and Google does the rest for us. Why would we need to start a relation with someone when we have the AdWords control panel? In the Internet advertising market, a player could come to think that everything can be done automatically, through just the control panel and the “enter” button.

But PPC Hero give us an advice that we must not forget: after going through some issue on his AdWords campaigns, John was poorly assisted by Google’s “customer care desk”. We all know that Google still has the best SEM platform (maybe because it is actually the best one or just because it is linked to the most used search engine), but when we are left alone, without help, in front of an aseptic control panel, we could start to think twice about our relationship (and our business) with any service provider, even by the name of Google.

The more we want our business (any kind) to keep growing stronger, the more we need to build a stronger connection , and focus our attention not only on the business objective, but also on the business rapport.

This entry was posted on Wednesday, June 11th, 2008 at 10:40 am and is filed under New Media Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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